I got an email of commiseration and support from a friend last night, since she knew that yesterday I would be going through the dreaded day-before preparation for a colonoscopy. I have hit 50, and decided to get it over with right away.
"Hope you are tolerating this rite of passage," she wrote.
"Ugh!" was my succinct response.
Some thoughts for the creative minds on Madison Ave:
- 10,000 flushes was a catchy name for a bathroom cleaner back in the 1960's. I couldn't stop thinking about it last night. That should be what they call the colonoscopy preparation procedure.
- "GoLytely", the laxative used in the prep, is inappropriately named. Talk about understatement. A better name would be 10,000 flushes.
- That jingle for adult diapers -- "Get back into life, with Depends!" -- is another good one. You may well find that your product jingle gets stuck in every 50+ year old's head at 3:00 in the morning, preceding their colonoscopy.
I will get no more explicit than that. One last reflection of the day - I deeply admire Katie Couric for her brave airing on live television of her colonoscopy procedure in 2002. Apparently there was a huge jump in screenings and a measurable drop in the incidence of deaths from colon cancer over the ensuing two years, that was known as "the Couric effect."
I notice, however, that there was no coverage of Couric's preparation the night before. I guess there are some things that are best left unaired.